-DIGITAL GROWTH
A STRONG DIGITAL PRESENCE.
NEEDS A WAY TO BE DISCOVERED.
A professional website gives your business a place to be understood. Digital advertising helps put that presence in front of potential customers through strategies built around your business, your market and your goals.
-TWO WAYS TO BE DISCOVERED
REACH POTENCIAL CUSTOMERS.
OR BE THERE WHEN THEY SEARCH.
Meta Ads and Google Ads connect businesses with potential customers in different moments. One helps create discovery while people browse. The other helps your business appear when people are actively searching for what they need.
01
META ADS
Reach potential customers while they browse Facebook and Instagram, using advertising designed around your audience, your offer and the message you want to put in front of them.
CREATE THE OPPORTUNITY TO BE DISCOVERED.
AUDIENCE
DISCOVERY
INTEREST
02
GOOGLE ADS
BE VISIBLE WHEN THE SEARCH BEGINS.
Reach potential customers when they actively search on Google for products, services or solutions related to what your business offers.
NEED
SEARCH
OPPORTUNITY
Best understood as:
Best understood as:
-META ADS
PUT YOUR BUSINESS IN FRONT OF
THE PEOPLE YOU WANT TO REACH.
Meta Ads creates opportunities for your business to be discovered across Facebook and Instagram. Your campaign is built around your audience, your offer and the message you want potential customers to see.
01 AUDIENCE
DEFINE WHO YOU WANT TO REACH.
The campaign starts by understanding the type of customer your business wants to attract and the audience signals that can help guide the advertising strategy.
02 MESSAGE
GIVE THEM A REASON TO PAY ATTENTION.
The advertising message is developed around your offer, your business and what matters to the potential customers you want to reach.
03 CREATIVE
TURN THE MESSAGE INTO SOMETHING THEY CAN SEE.
Advertising creatives are developed to communicate your message visually across the placements and formats used by the campaign.
04 CAMPAIGN
PUT THE STRATEGY INTO MOTION.
Audience, message and creative come together in a campaign structured around the objective defined for your business.
-GOOGLE ADS
BE THERE WHEN POTENTIAL CUSTOMERS
ARE ALREADY SEARCHING.
Google Ads helps position your business in front of potential customers who are actively searching for products or services related to what you offer. The strategy focuses on search intent, relevant keywords and ads designed to connect those searches with your business.
01 SEARCH INTENT
UNDERSTAND WHAT THEY´RE LOOKING FOR.
The strategy starts by identifying the searches that can represent meaningful opportunities for your business.
02 KEYWORDS
FOCUS ON RELEVANT SEARCHES.
Keywords are selected around your services, your market and the search terms potential customers may use when looking for what you offer.
03 SEARCH ADS
CONNECT THE SEARCH WITH YOUR BUSINESS.
Search ads are structured to communicate what your business offers and give potential customers a relevant path from their search to your website.
04 CAMPAIGN
TURN SEARCH INTENT INTO OPPORTUNITY.
Keywords, ads and targeting come together in a search campaign structured around the objective defined for your business.
-WHAT´S INCLUDED
MORE THAN LAUNCHING ADS.
A CAMPAING NEEDS ONGOING ATTENTION.
Digital advertising doesn’t end when a campaign goes live. Your advertising service includes the work needed to build, manage and continuously evaluate the campaign as it runs.
01
STRATEGY
The campaign begins by understanding your business, your offer, your audience and the objective the advertising needs to support.
START WITH A CLEAR DIRECTION.
02
CAMPAING SETUP
BUILD THE RIGHT FOUNDATION.
The campaign structure, targeting and essential settings are prepared around the strategy defined for your business.
03
AD DEVELOPMENT
TURN THE STRATEGY INTO ADVERTISING.
The ads are developed around the message, format and approach needed for the selected advertising platform.
04
CAMPAING MANAGEMENT
KEEP THE CAMPAING ACTIVE AND ORGANIZED.
Once launched, the campaign is managed throughout the service period to maintain its structure and make necessary adjustments.
05
PERFOMANCE REVIEW
UNDERSTAND WHAT THE CAMPAING IS SHOWING.
Campaign performance is reviewed using the available advertising data to identify meaningful signals and areas that may require adjustment.
06
OPTIMIZATION
ADJUST WHEN THE DATA GIVES US A REASON.
Campaign performance is used to guide meaningful adjustments to targeting, ads and strategy when the available data shows an opportunity to improve.
-BUILT FOR CONTINUITY
GOOD ADVERTISING ISN´T ABOUT ONE CAMPAING. ONE WEEK. OR ONE RESULT.
IT´S ABOUT LEARNING WHAT WORKS OVER TIME.
Digital advertising creates opportunities, but meaningful performance takes time, consistency and enough data to make informed decisions. Campaigns are managed with a long-term perspective focused on learning, adjusting and improving as the advertising develops.
TIME
DATA
ADJUSMENT
CONSISTENCY
01
02
03
04
GIVE THE CAMPAING ROOM TO LEARN.
MAKE DECISIONS WITH MORE THAN ASSUMPTIONS.
USE WHAT WE LEARN.
THINK BEYOND THE FIRST RESULT.
Early performance provides information, but a clearer picture develops as the campaign generates more data over time.
Advertising data helps us understand how audiences, searches, messages and ads are responding in the real market.
As meaningful patterns emerge, campaign elements can be adjusted based on what the data is showing.
Consistent advertising creates more opportunities to learn, refine the strategy and understand how the campaign performs over time.
-CHOOSE YOUR GROWTH SERVICE
START WITH THE RIGHT ADVERTISING SERVICE.
EXPAND WHEN YOUR BUSINESS NEDDS MORE.
Choose the advertising service that best fits how you want to reach potential customers. Each option starts with a defined base structure and ongoing campaign management.
01
META ADS
Build your presence across Facebook and Instagram with advertising designed around your audience, your message and your offer.
CREATE OPPORTUNITIES TO BE DISCOVERED.
$237 / MONTH
+ $197 / ANNUAL
Strategy | Research | Setup
$434 FIRST PAYMENT
BASED SERVICES INCLUDES:
1 Campaign per Month.
1 Adset.
3 - 8 Image Ads.
1 Short Video Ad (15-30 Seconds).
Professional Ad Copy.
Meta Ads Manager Setup.
Monitoring.
Evaluation.
Optimization.
02
GOOGLE ADS
BE THERE WHEN THEY SEARCH.
Position your business around relevant Google searches and connect with potential customers who are actively looking for products or services related to what you offer.
$287 / MONTH
+ $197 / ANNUAL
Strategy | Research | Setup
$484 FIRST PAYMENT
BASED SERVICES INCLUDES:
Ideal Customer Research.
Geographic Keyword Research.
1 Google Search Campaign per Month.
Campaign Creation.
Search Ads & Copy.
Monitoring.
Evaluation.
Optimization.
Ads Directed to Your Website.
03
META + GOOGLE ADS
CREATE DISCOVERY. CAPTURE SEARCH INTENT.
Combine both advertising channels to create opportunities for your business to be discovered while people browse and to appear when potential customers actively search.
$454 / MONTH
+ $337 / ANNUAL
Strategy | Research | Setup
$791 FIRST PAYMENT
BASE SERVICE COMBINES:
META ADS + GOOGLE ADS
The base advertising structure of both services, managed together as part of one digital growth strategy.
ADVERTISING BUDGET
YOUR ADVERTISING BUDGET IS SEPARATE.
The amount invested in advertising is paid separately by the client to Meta and/or Google and is not included in the professional service fee.
NEED A LARGER ADVERTISING STRUCTURE?
These prices are based on the defined base advertising service. When your business requires additional campaigns or a broader advertising structure, your needs are evaluated individually and a proposal is developed around the required scope.
-START YOUR GROWTH STRATEGY
READY TO PUT YOUR BUSINESS
IN FRONT OF MORE POTENTIAL CUSTOMERS?
Tell me about your business, what you offer and the customers you want to reach. We’ll start by understanding your goals and determining whether Meta Ads, Google Ads or a combination of both is the right direction for your advertising strategy.
META ADS • GOOGLE ADS • META + GOOGLE ADS
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